2018 is almost over and everyone is preparing themselves to embrace the New Year with open arms and high expectations. With the dynamics of marketing completely transforming, many digital marketers are excitedly waiting for the opportunities and trends that 2019 will unravel.
In today’s tech-driven world it comes as no surprise that technology has become an integral part of our day-to-day lives. From mobile phones, smart speakers and apps that control our home devices, technology is everywhere. We can expect to only move forward from here and expect technology to rule over almost all the fields. Marketing is no exception to this and we can expect to see some amazing trends in the year 2019. Read the following to find out the digital marketing trends that will rule in the year 2019.
AI To Become a Part of Digital Marketing
AI began in the IT industry but has started making its presence felt in different fields such as medicine, hospitality, and even marketing. In fact, a report published by the Tech Republic states that there is a two-fold increase in the use of AI from 38% business implementation in 2016 to 61% in 2017. We can soon expect AI-powered solutions such as predictive analysis, blockchain technology, machine learning and natural language processing that will help digital marketers enhance their business (BeMedia,n.d).
Video Marketing Trend
According to research conducted by HubSpot, 72% of people said they would rather refer to a form of visual presentation to understand any product or service. Hence, we can expect more and more digital marketers looking up to video marketing as the most effective source of marketing in the coming years.
Internet Will Become the New Television
This one comes as no surprise. Since the popularity of various online video streaming companies came into play, many viewers prefer subscribing to Netflix, Amazon Prime and so on. It allows users to catch the latest episode whenever and wherever they want. This could mean that many companies would prefer spending less money on television ads and would prefer advertisements on web video, social media, and web ads.
Chatbot Will Become the Norm
IBM has predicted that starting from 2019 to 2020, 85% of most of the customer interactions will be handled without a human agent. This could mean that many companies could soon begin implementing marketing automation technologies such as chatbots in 2019.
Content will continue to Rule
The importance of good, relevant, keyword-rich and engaging content cannot be stressed enough. Content has been ruling the digital marketing scenario for quite some time and will continue to be a trend even in the year 2019. Good quality original content will continue to help digital marketers achieve their desired results.
Reality will Change
Augmented and virtual realities are helping users stay engaged as well as actively participate in brand messaging. Due to these reasons, many businesses will be seen harnessing the power of this technology in order to create brand awareness along with selling their individual products (Luksza, 2018).
With very little time left for the New Year to begin, it may not be a bad idea at all to start reconsidering your digital marketing strategy. Understand the latest digital marketing trends in order to implement them in your current business and to stay on top of your competitors.