Achieve your marketing goals with Video Marketing

Visual content is the most powerful way to communicate about the identity of your brand. Videos help in creating unique narratives that are retentive and experiential. Video marketing means creating engaging visual stories and promoting them digitally through paid campaigns or organically to enable them to reach out to the maximum number of target audiences. They can be explainer videos, testimonial videos, brand videos, etc.

Videos are shared more number of times than any other content pushed on digital media. They are most likely to influence purchases than any other form of content. Most marketers agree that video marketing is a critical part of their marketing strategy and they will continue using it.

These are some of the benefits of video marketing:

1. Video marketing simplifies everything: Videos explain things better than static images or written content. If you want to communicate about the launch of a new product, new sales promotion, or even a tutorial on the best way to use your products, videos along with relevant images and narrations work the best in elucidating the message, which is comprehensible by the audiences.

2. Video marketing helps you connect with the right audiences: Interesting content pushed through videos is likely to get viral and reach your intended audiences. Not only this, but video marketing also helps you break the ice with audiences in unexplored territories. Videos are a great way to personify your brand and let the audiences see how your brand is ‘in-action’.

3. Video marketing gets you better SEO rankings: Properly strategized video marketing techniques help in building backlinks to your website through likes and shares that they garner. This helps in driving more traffic to your website, thus making it SEO optimised.

4. Increases your reach: If people like the content that is being produced and shared, they share it across social media platforms like Twitter, Facebook, YouTube, etc. This enables your videos and brand to reach more number of audiences, who might become your consumers down the line.

5. Enhances brand recall: It is a proven fact that people retain visuals more than the written content. Especially, when the content is moving visual imagery, people tend to remember the brand better and for a longer time to come. This not only helps in letting your brand be at the top of the recall while your customers are making a purchase, but they also tend to be more loyal for a longer time.

6. Great way to build trust: Video marketing enables you to tell stories or share your proposition without being too pushy. If you are able to tell interesting stories and give out worthy and useful information, you can gain the trust of your intended consumers. This goes a long way in having a long-term fruitful relationship with them.

7. Video marketing is not restrictive: Consumers these days use a multitude of digital devices today like mobile phones, notepads, laptops, tablets, etc. Videos can stream on any of these devices thereby increasing their penetration and making your audience base bigger and better.

5 Secrets of Super Successful Video Marketing

Advancement in technology has enabled the Internet to penetrate across geographies and markets making them accessible to businesses and brands. They can now reach newer audiences to create awareness about their brand, generate more leads, and increase sales. Most marketers agree that the best way to achieve these objectives is to use the most powerful form of messaging i.e. video marketing.

However, video marketing is not as simple as it sounds. Businesses have to be extremely careful about how they go about this and what they communicate. A video is a powerful tool and needs to be used and optimized like that. Listed are some ways in which your video marketing can become a super successful strategy with optimized returns for your business:

1. Never be pushy: These days every business is engaged in aggressively marketing their products and services. If you want your messaging to be retained and enjoyed by your audiences, you need to engage your audiences by telling interesting stories and not pushing your products brazenly on the face. The call for action needs to be subtly built in. Given the fact that audiences have limited attention spans, be sure to attract their attention within the first few seconds of your video story.

2. Have a great storyline: People will only watch your video content if they are worthy, engaging, and have a strong messaging. Unless the content cuts the clutter of thousands of other videos on digital media, you cannot aim to get the maximum returns on your monetary investments. Boring content also immediately disengages the audiences and makes them move to the next business pushing out good content, which may even be your competitors.

3. Target relevant audiences: Video content should be directed at specific target groups for your business and brand. Unless the video content reaches the right kind of audiences, you might lose on precious monetary investments but also end up miscommunicating about your brand amongst the wrong profile of audiences. Most social media platforms allow you to segregate your audiences on the basis of age, gender, interests, and likings, languages, etc.

4. Customize your content: This is a very critical aspect of having a successful video marketing strategy. Your videos should be customized according to the platform that they are being pushed out on. For example, it is a known fact that most of the videos on Facebook are viewed with their sound off. Therefore, you should create the videos in such a way that they are engaging and interesting enough even without the background music.

5. Ensure the integration of a solid messaging: A video without a strong messaging or a ‘call for action’ will lie flat. Whereas, a call for action will ensure that there is some substance to the entire storyline and messaging that you create. A call for action need not be a direct invitation to purchase. It can be about asking the audiences to like your content, share the content, subscribe to your channel, etc.

How is AI shaping the world of fashion?

36507719_666132127069054_5640837045283717120_nArtificial Intelligence is in fashion nowadays and yes, the pun is intended. The technological aspect of this century couldn’t help but rule the way we talk, walk, sleep and even dress. From Apple’s Siri to Amazon’s Alexa, we’ve been taking advice from the artificially intelligent voice bots as if they are humans. Most of you might find it absurd but Amazon’s Echo Look is an official device with an unprecedented ability to rate your outfits and tell you what is more fashionable to wear nowadays.

It compares two or more outfits and chooses the one which looks more pleasing. In fact, the suggestions you get on Myntra or any other online shopping application are facilitated by Artificial Intelligence. They follow your interests and memorize whatever it is that might be relevant to your style. Social media runs on the same principle and this is how Instagram or Facebook know what exactly it is that one wants to shop for. Gone are the days when fashion was more about the materials and fabrics used. In this age of reinvention, the industry has undergone a tremendous change and people want to express themselves through what they wear.

There are numerous online styling apps available nowadays which provide professional assistance. For instance, myBataz app is a Bangalore-based app which is able to find any dress, top or skirt that you liked, within a minute. If you felt a fancy for an ethereal yellow dress worn by your long-lost school buddy in her latest Instagram picture but you couldn’t ask her for the location, this app has you covered. Just upload the picture on myBataz and you will get a list of all e-commerce sites where the top is available at, thanks to AI Recognition. Isn’t it convenient? It definitely is!

On the other hand, some of us might want to question the sustainability of these AI ways of the fashion industry. Could a robot really understand what we want to wear to our high school sweetheart’s wedding? While some of us will promptly say yes, the others would rather pause and ponder over the question. Robots aren’t capable of articulating our feelings yet. They might not understand the difference between a mehandi function of our best friend and a wedding event of our office colleague. So, what do we do in such cases? We rely on the good old shopping spree with our sisters. Most of us are still under the idea of buying after trying and the online world has a lot to catch up to.

However, this might change soon. The way this world of Artificial Intelligence is changing, we won’t be surprised if all the great markets are converted into extravagant online bazaars. The great insiders of the fashion industry swear by it as well. In a report by The Guardian, the Fashion Innovation Agency Head at the London College of Fashion, Matthew Drinkwater cites the lower waste rate of AI platforms due to supplying what the consumers exactly want as a reason to favor the technological invasion. Many echo his views and some disagree.

hat is your take on the issue? Being a consumer, it is you who matter. Would consumers really get used to making the AI fashion the only kind of fashion? Only time will tell.

Digital Marketing Trends That Will Rule in the Year 2019

hands-woman-laptop-notebook2018 is almost over and everyone is preparing themselves to embrace the New Year with open arms and high expectations. With the dynamics of marketing completely transforming, many digital marketers are excitedly waiting for the opportunities and trends that 2019 will unravel.

In today’s tech-driven world it comes as no surprise that technology has become an integral part of our day-to-day lives. From mobile phones, smart speakers and apps that control our home devices, technology is everywhere. We can expect to only move forward from here and expect technology to rule over almost all the fields. Marketing is no exception to this and we can expect to see some amazing trends in the year 2019. Read the following to find out the digital marketing trends that will rule in the year 2019.

AI To Become a Part of Digital Marketing
AI began in the IT industry but has started making its presence felt in different fields such as medicine, hospitality, and even marketing. In fact, a report published by the Tech Republic states that there is a two-fold increase in the use of AI from 38% business implementation in 2016 to 61% in 2017. We can soon expect AI-powered solutions such as predictive analysis, blockchain technology, machine learning and natural language processing that will help digital marketers enhance their business (BeMedia,n.d).

Video Marketing Trend
According to research conducted by HubSpot, 72% of people said they would rather refer to a form of visual presentation to understand any product or service. Hence, we can expect more and more digital marketers looking up to video marketing as the most effective source of marketing in the coming years.

Internet Will Become the New Television
This one comes as no surprise. Since the popularity of various online video streaming companies came into play, many viewers prefer subscribing to Netflix, Amazon Prime and so on. It allows users to catch the latest episode whenever and wherever they want. This could mean that many companies would prefer spending less money on television ads and would prefer advertisements on web video, social media, and web ads.

Chatbot Will Become the Norm
IBM has predicted that starting from 2019 to 2020, 85% of most of the customer interactions will be handled without a human agent. This could mean that many companies could soon begin implementing marketing automation technologies such as chatbots in 2019.

Content will continue to Rule
The importance of good, relevant, keyword-rich and engaging content cannot be stressed enough. Content has been ruling the digital marketing scenario for quite some time and will continue to be a trend even in the year 2019. Good quality original content will continue to help digital marketers achieve their desired results.

Reality will Change
Augmented and virtual realities are helping users stay engaged as well as actively participate in brand messaging. Due to these reasons, many businesses will be seen harnessing the power of this technology in order to create brand awareness along with selling their individual products (Luksza, 2018).

With very little time left for the New Year to begin, it may not be a bad idea at all to start reconsidering your digital marketing strategy. Understand the latest digital marketing trends in order to implement them in your current business and to stay on top of your competitors.

The benefits of hiring a virtual assistant/remote assistant

office-notes-notepad-entrepreneur-38556Siri, please play my favorite song. Playing- “Shape of you”. This song has over 6 Billion views, but your virtual assistance doesn’t go by the popularity of the song but caters to what the phone user has most played on his apple music. From Siri to Alexa to Google Assistance this artificial intelligence software’s are taking the whole world to a new facet of technology. But still, these algorithms cannot function in a customized manner. It might leave you frustrated with the coded commands from these applications. The day is still far when they can totally replace secretaries.

With internet’s staggering growth, it has enabled to connect so many people around the world with just one click making organizations hire virtual assistants also referred to as a digital or remote assistant. They understand your working style and do administrative work otherwise performed by assistants or secretaries and operate outside clients operating area, in their comfort zone, usually their homes. The virtual assistant duty depends usually on the client’s requirements and terms of their contract. They are not just limited to performing clerical work but you can hire a virtual assistant for a specific job, specializing in that work area.

Let’s understand the benefits of having a virtual assistant with ASSIST:

A – Available 24/7
If your business requires a watching eye 24/7, don’t worry you can hire virtual assistants from any part of the world. Match the time zone of the virtual assistant with your requirement, they usually offer the flexibility of timings. Their flexibility ensures that business can be done in the shortest time possible even at the wee hours.

S- Save money
Since virtual assistants work offsite so you don’t have to spend on real estate or office equipment. All the expenses of traditional employees can be avoided such as benefits or insurance.

S- Strengthen business growth
A virtual assistant can save you from the daily mundane employee work so you can focus on the tasks necessary for business growth. You can divert your less important work to your assistant to prepare an organized work schedule itinerary for a clear day’s objective.

I- It’s Convenient
Unlike having an office assistant whom you have to keep busy because you are paying him/her loads of money you can hire and pay for “on-task” basis. They are easily accessible through various modes of remote connection.

S- Save Time
You don’t have to brainstorm on company’s outings and recreation, saving you a lot of time. To top it all you also save time on job postings and training the employees or any other fees associated with employee recruiting.

T- Trained Individual
A virtual assistant is a great instrument that can assist you in organizing meetings to providing marketing assistance. They are trained in a number of services so you can offload certain tasks to them. You can hire an assistant with particular skill sets to match your needs.

So when are you hiring your virtual assistant?

The future of programmatic advertising

Click! Click! Space is sold to the highest bidder.

Just as the fast fashion brand Zara puts the right product, in the right quantity, at the right place and at the right time, similarly it’s happening with the ads that you see on the web. With the technology advancing so rapidly, advertising is evolving using algorithms to present the right advertisement, at the right time, to the right person. As opposed to humans handling ad placements manually, programmatic advertising gives an opportunity to the marketer for only paying for the relevant impressions on its ads and giving insights into the customer buying behavior for maximum Return on Investment (ROI).

According to one of the global digital snapshot issued by social media marketing and management company hootsuite; around 3.819 Billion of the world’s population is an active internet user. The digital platform gives you an opportunity to not just getting connected with the host country but also anywhere and everywhere which has internet connectivity. But with more and more companies trying to make its presence felt on the digital platform, it became difficult for companies to keep a track on advertisements through the traditional process. Companies like Google and Facebook use automated processes and real-time bidding for selling ad inventory spaces to companies looking to advertise products through digital platforms.

Why do you think big companies like Google or Facebook are giving you a free tool to use their services, without any charges? Just imagine if only you were paying Google or Bing a dollar every time you used their search engines. But it would limit your access and in turn, you won’t use it that often. Instead, these companies realized that rather than charging from customers directly, they would charge from companies wanting to put advertisements to promote their products. It works just like walking into a Wal-Mart store, when you walk towards the detergent section you will notice various brand to choose from. Some brands will have standalone shelf other would be kept in a pile of shelves. You select a brand and as soon as you make a payment for that product the money gets transferred to the purchased brand account. Similarly, search engines give you a platform to advertise your product and depending on the bid that you make will decide your brand visibility on a particular site. And for every click you make on the advertisement the bid money gets deducted from the advertiser’s account. This process is also known as the Pay Per Click (PPC). This is one part of programmatic advertising; the programmatic software also allows companies to buy guaranteed ad impressions from specific sites of your choice.

In a very subtle way, programmatic advertising is the eureka moment for marketers in the digital era. It allows marketers in planning a holistic marketing strategy for the consumer instead of getting bogged down by the traditional manual advertisement placement. The digital marketing world was lumbering under a waning hangover of dotcom bust until the programmatic advertising happened to give the marketers a peek into the vast pool of opportunities.

Data Science 101

ai-codes-coding-247791Bingo!! We have found the perfect match for you. From finding a date on tinder to finding a pair of matching shoes to your Halloween costume just under 90 seconds. How does my computer know everything about me?

Ever wondered when you open your Netflix account it always knows what you would want to watch and have a separate section for you which says “Netflix top picks for you”. No, don’t worry your neighbor next door did not spy on you and sent your information to Netflix. That is where data science comes into the picture. In simpler terms, it is the hidden patterns extracted from the raw data to explore, predict and infer precise information from your customer. In earlier times, there was a fixed set of a source through which all these big giants used to receive data in order to process and use it. As the web grew from dozens to million pages, automation to store and process the huge amount of data quickly was required. Now when Hadoop and other frameworks have successfully solved the problem of storage, the focus is transferred to the processing of data in order to provide detailed insights from large and complex data. The data which is generated from a number of channels such as surveys, internet searches, financial logs, purchases, sensors, instruments, and multimedia forms require advanced analytical tools and algorithms to draw meaningful insights out of it. “Marketing without data is like driving with your eyes closed.”-Dan Zarella. Data science enables the organization to make evidence-based decisions to increase profitability and operational efficiency.

Data science and Data Analysts have been the Buzzword, you want to know why? Did you know how much a data analyst is paid? According to one of the reports published by PWC, US average advertised annual salary for a data analyst is $77,500-$118,750. And it is predicted that by 2020, there will be more than 2.7 million big data and analytics jobs open to qualified professionals. Just imagine a data analyst sitting In United States of America predict what a customer sitting in Australia is going to purchase next on Amazon and accordingly, the company can recommend the product with a customized offer designed especially for him/her in order to convert a prospective customer into a full-time customer or create one-to-one marketing campaigns.

So metaphorically it is like given a box of LEGO, you have different kinds of blocks (Structured data and unstructured data) and now it depends on you how you use your creativity and knowledge (Python, R, Spark) to make a beautiful Lego model which is definitely going to sell.

“Torture the data and it will confess to anything.” –Ronaldo Coase. Data can be in any form like text, on paper, or bytes stored in electronic memory. It is very difficult to process such a vast complex unstructured data. Therefore, machine learning is incorporated in data learning which automates the data processing. It not only speeds up the process but also identifies the occurrence of a particular event in the future. After collecting and processing the information derived from this data, analysts interpret, convert and summarize the data for decision-makers to give companies an edge in the fierce industry. More and more data provides companies to make an informed business decision and that is why the future belongs to the data scientists.

UPGRADE : The Concept of Robotics

Aren’t we all captivated with superheroes tricks and toys, be it Batman’s “Batpod” or Iron Man’s very intelligent system a.ka. “Jarvis”. What if you could UPGRADE all that with a stem-‘a better brain’ instilled in your body which fuels up your strength, speed and intelligence. The field, which is slowly moving from academia to commercial applications, the day is not far of this becoming a reality. It is positively electric to watch movies such as Upgrade, Ex Machina, Terminator, Wall E and The Matrix to convey the future of assistive and enraptured technology to redirect world’s 7.1 billion populations. Not so distant future where self-driving cars, drones are the norm, one day humans will be able to download brains to a computer and let their algorithms take care of everything. I see the future and it is a volcano of technology erupting.

The dawn of robots is no longer an idea of science fiction, but is quickly becoming an intrinsic part of our daily lives. In one of the reports issued by International Data Corporation, it gave insight into the growing robotic industry, with a 19.6% annual growth rate which predicts that sales will reach $201.3 billion by 2022. In the bifurcation of the robotic industry Industrial robotic solutions will account for the largest share of robotics spending followed by the service and consumer robots.

But booms and busts are the rhythm of this sector where the rapid convergence of robotics and artificial intelligence has accelerated the incubation of next-generation intelligent robots for industrial, commercial, and consumer applications , on the other hand robotics show a dangerous rebels against humanity because as technological advances robots utilizing artificial intelligence and automation to streamline processes currently handled under the supervision of human beings will significantly alter the scenario . As the cost of complexity of tasks goes down with robots, it is likely companies already using robots will use even more of them.

I think the fear surrounding the factory of the future is best articulated by Warren Bennis’ seminal quote, “The factory of the future will have only two employees, a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment.”

With the rapidly increasing power of the internet of things and artificial intelligence techniques, robots have dramatically increased their potential as flexible automation tools. We may program them, give them instructions, in some cases train them, but we do not control them completely. Ultimately Artificial intelligence implanted in the machines would be a recreation of the human thought process –“a man-made machine with our intellectual abilities.”This would include the ability to learn just about anything, the ability to reason and question, the ability to use language and the ability to formulate original ideas with precision.

The science fiction which one celebrated the future has turned dystopian because people no longer have an optimistic view of technology’s ability to have a long-term positive impact on mankind.

Robots are here to stay

Let’s face it! Robots are here to stay.

Technology and science has given birth to a wider spectrum of possibilities that were beyond our imagination, just a few years back. Robots or popularly termed as “bots” have already entered our day-to-day life. We are entering an era where man and machine will work, synergies and even compete at a whole new level. Not quiet long back, Robotics were the sole preserve of heavy industry, but today, businesses or all sizes are starting to deploy them into their work stream.

Many businesses have not readily adapted to the whole robotics workforce, but have merged them into their systems more as “co-bots”. This is by far the biggest trend in robotics management, i.e. a move towards collaborative robots – or “co-bots” as they are now known. The real advantage to these co-bots, however, is their ability to perform a variety of complex tasks, as opposed to the large, industrial robots used generally in an assembly line setup to do the same thing repeatedly. Co-bots can also roam free on factory floors, rather than being bolted or fixated to a single location, and have usually safety sensors that prevent them from running into humans or causing any work disruption.

According to more recent data large companies have realized that by investing in automated technologies; workforces hope to boost productivity, effectively manage labor costs and improve operational probability. However, large corporations aren’t the only workplaces that are getting affected by this new technology. While automation will certainly change all industries in one way or another, the near-term impact will be most apparent in manufacturing, retail, transportation, storage and other industries that are common across the small business community.

Robitcs is a new and rather fast changing technology and many businesses have developed a more agile and adaptive methodology to incorporate it into their business models. The role of entrepreneurship in the emerging robotics economy requires new skills, approaches, and competencies about doing business. Traditional methods and models will not be enough to compete in this new space.
Progressively, businesses of all sizes will need skills and subject matter expertise in areas such as machine learning, open source hardware, digital manufacturing, cognitive computing, and a host of digital technologies.

It’s true that small businesses often lag behind large enterprises in new technology adoption and no doubt that we are still a few years away from complete adoption of robotics and sophisticated automation solutions. However, the robotic and automation technologies will enter the small business workplace sooner than you think. For small and medium sized business owners, the benefits of automation go way beyond operational efficiency. Eventually, companies that are prepared for an automated future will demand higher prices in the business-for-sale marketplace. Therefore, by laying the foundation for automation now, you can achieve better outcomes for your business in the short term and long term.

Though the whole technology landscape is changing quickly, it will probably be a few years before robotic technology is commonplace in small businesses. However it’s not too soon to begin the process of preparing your business for this new and booming technology of robotics automation.